Motivating teens to quit smoking
• Code and Theory
• Visit
Overview
The Truth’s goals are to inform, engage, and activate teens into becoming anti-tobacco influencers. We produced a site with interactive games, social events, quizzes, disturbing smoking facts, and viral videos—making it fun to reject the tobacco industry.
My Role
Creative direction, lead design, conceptualization, client presentations, user testing, prototyping, design system, and dev handoff.
The Team
Product Manager, Project Manager, Strategist, Group Creative Director, Junior Designer, UX Designer, Front-End Developer, and Back-End Developer.
Duration
2016 (9 months)