J.P. Morgan
An elite experience in private banking
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Overview
J.P. Morgan Private Bank works with innovators, entrepreneurs and industry leaders to help achieve their financial ambitions. They provide meaningful and tailored advice for ultra wealthy individuals. We created a site with an intuitive user experience that told compelling visual stories.
My Role
Creative direction, lead design, conceptualization, client presentations, user testing, prototyping, design system, and dev handoff.
The Team
Product Manager, Project Manager, Strategist, Group Creative Director, Senior Designer, and UX Designer.
Duration
2017 (6 months)