Celebrating 75 years of greatness
• Huge
Overview
158 NBA Championships, 730 All-Stars, 110 MVPs, and over 1.5 million points scored are some of the accomplishments of players who comprised the NBA 75th Anniversary Team.
My Role
Creative direction, lead design, conceptualization, client presentations, user testing, prototyping, design system, and dev handoff.
The Team
Product Manager, Strategist, Group Creative Director, Senior Designer, UX Designer, and Copywriter.
Duration
2022 (4 months)
From when afros ruled the NBA to ballers that also rap, this concept remixed 75 years of NBA culture.
Initial typography, color, imagery, and design concepts that expanded the visual language for NBA 75th site.