An exciting new player in fantasy sport
• Code and Theory
Overview
PlayDay is a fantasy sports provider allowing users to enter daily, weekly, and season long contests to win money based on statistical performance of real players. We created the name, brand, and digital experiences.
My Role
Creative direction, lead design, conceptualization, branding, client presentations, user testing, prototyping, design system, and dev handoff.
The Team
Product Manager, Project Manager, Strategist, Group Creative Director, Senior Designer, and UX Designer.
Duration
2017 (8 month)