Unrivaled access to unlimited fitness
Overview
I worked closely with the VP of Design in leading our multidisciplinary department of UX/IxD, Visual Design, and Brand Experience. Maintaining the quality of our design systems through crafting our talent, building processes, working across disciplines, and collaborating with marketing and our brand partners.
I was responsible for cohesiveness across our digital landscape—ranging from our Mobile, Tablet, Web, and Connected TV Apps, to the At-Home SoulCycle Bike, and Marketing/Retail Websites.
My Role
Creative direction, lead design, conceptualization, internal presentations, user testing, prototyping, design system, and dev handoff.
The Team
Product Manager, Project Managers, Strategist, VP of Design, Senior Designers, UX Designers, and Motion Designer.
Duration
2019 - 2021 (2 years, 1 month)
• App Store, Google Play
Access a growing library of classes all on the Equinox+ app—including SoulCycle live and on-demand classes with the instructors, music, and pack you love, plus access to Equinox, Pure Yoga, Precision Run, Rumble, and more.
Track your progress and metrics
Track every class and sync your Equinox+ account with Apple HealthKit to access your heart rate and other biometric data.
WHOOP Integration
Take the guesswork out of working out by linking your WHOOP strap to Equinox+. Biometric algorithms help you optimize training and performance based on your Recovery and Day Strain Score.
Instructors that are best in class—every class
Move with your favorites, or discover new ones—there’s an instructor and a style for everyone.
Challenge yourself
Commit to yourself with monthly challenges, earn badges, and share your progress with the world as you crush your goals.
Experience immersive classes led by expert instructors—all in one web app. Stream everywhere: Equinox+ is available on your mobile device, web, tablet, Fire TV, Google TV, and Apple TV.
• At-Home Bike
Tap into immersive on-demand and live classes with inspiring SoulCycle instructors. Move to your own beat in Freestyle mode, or binge your favorite shows and movies in Streaming mode.
• Apple, Google Play, Fire TV
Unrivaled access to expert instructors from Equinox, SoulCycle, HeadStrong and more. Wherever you are. Whenever you’re ready.